Vocabulary
Emil&Stephanie believes in dialogue. Let’s build better brands through common vocabulary.
ART BUYING
We network with a range of great illustrators, designers and photographers. Buying their services requires a lot of attention and briefing. We are used to orchestrate this process smoothly to get the best end result.
ART DIRECTION
Simply put art direction is to come up with a visual idea that communicates a desired message. When it comes to brands it is the art of displaying an underlying message in recognizable ways which enhance a particular brand’s equity. In practice, art direction is overseeing photoshoots, client contact, typography, set design, styling. High quality art direction is often what sets you apart from the competition.
BESPOKE
Made to order, tailored. We deliver our clients bespoke creative solutions. An example is bespoke typography as well as bespoke photography or illustration. We’ve designed fonts and planned imagery linked to the brand identity.
BRAND PLATFORM
Brands should be built on a platform cleverly formulated so that everyone working with the brand should know the big message, vision or destination behind it. Brand platforms should be created in close contact with the client organization and its needs.
BUDGET
Budgets tend to be hard to calculate precisely. But if you are honest and tell us what your intentions are, we can make sure the money is spent wisely. We know it can be a bit creepy to let someone spend your hard-earned money, but it is much more likely to pay itself back if it is well spent. Building brands is always expensive, but please bear in mind that it is an investment.
CONCEPT
A common language, an idea, a hypothesis for a product, service or a company. A good concept evolves, it can be applied in many languages and it inspires everyone to create useful applications.
COPYWRITING
Setting a tone for communication. Formulating text, so that it sells, evokes feelings, embraces and inspires. This is a kind of wizardry one cannot describe fully. Good copywriters tend to come up with very good ideas working tightly within the team of creatives and the client.
MEDIA PLAN
Is a magazine advertisement always the best way to get the message across? Does twitter or blogs always solve the problem? The media plan concerns all media around us, but most importantly it should be an integrated part of the concept and brand platform. We also make sure your digital presence is well laid out.
PAYOFF
What’s the promise of your service, product or company? For ourselves we’ve set an ambitious, but simple goal: we promise that by working with us you get high quality design. Nokia’s promise has been connecting people. And sure, that is what they do. Make sure the goal is ambitious enough, but also make sure everyone in your organization understands it.
PRODUCTION
Even if we implement many of the following techniques at every stage of a project we categorize graphic design , illustrations, animation, retouching, setting a file in order for printing etc. under production-based functions. Why? Our competence lies in making big ideas happen. This requires a lot of tossing and turning of ideas together with the client. We do the final production and applications as near the end as possible to maintain cost efficiency and freshness. But nevertheless, production is definitely our core competence. We produce quality and that means uncompromising attention to detail and elegance. To deliver outstanding work we need to have control over the creative process.
SET DESIGN
We design and sometimes build the sets in a studio based on a creative idea or concept. We’ve built mountains out of cardboard and a crocodile out of plexi-glass, just to name a few. If, however, the need for more advanced constructions is present, we of course let professionals build the environment.